Labeling & Artwork

In the highly regulated life science industry, precise labeling and effective artwork are crucial. These sectors, including pharmaceuticals and biotechnology, are subject to strict regulations to ensure the safety of medications. Therefore, clear labeling is indispensable.

What is Labeling and Artwork?

Labeling includes all written, printed, or graphic information on products and their packaging. This includes product name, dosage instructions, ingredients, applications, and legal warnings. Artwork, on the other hand, refers to the visual design element of this information, including color schemes, imagery, and typography. Labeling and Artwork Management (LAM) is the administration of product packaging and associated content data.

Areas in Labeling and Artwork Management

LAM is divided into three interconnected but independent categories, each closely associated with product content data:

  • Corporate Labeling: Focuses on the creation and management of labels at the corporate level.
  • E-Labeling: Refers to the digital labeling and marking of products.
  • Artwork Management: Includes the design and management of graphic elements on product packaging.

Areas of Responsibility in the Life Science Industry

In the life sciences industry, regulatory requirements are particularly stringent. False or misleading labeling can lead to legal consequences, product recalls, and a loss of consumer trust.

Global Labeling Management:

Global Labeling involves the design and integration of labels into corporate processes to identify products and provide information for shipping, marketing, and other business purposes. The main tasks involve making label creation automatic, following laws from local to international levels, providing safety warnings, and improving the way labels are printed. Global Labeling also ensures data management by maintaining relevant master data for labels and ensuring their smooth integration into logistics.

Local Labeling Management:

Local Labeling Management adapts global labeling to specific local markets to meet local regulatory requirements and patient safety information. It includes the creation and maintenance of country-specific labels and patient information and monitoring the implementation of global label changes in local labeling.

Artwork Management:

Artwork Management is required to market products in accordance with local regulations. This includes the development of design templates, the creation and maintenance of graphic elements such as labels and package inserts, the production of multilingual labels, as well as proofreading and quality checking. Product launches, text modifications, legal adjustments, or similar factors also require changes in this area.

Critical Factors in Labeling

Effective solutions for labeling are crucial to ensure patient safety, protect brand integrity, and strengthen trust in a company. In addition, it is necessary to successfully manage complex processes and requirements.

  1. Safety Information and Patient Safety: A major challenge is that inaccurate safety information on labels can endanger patient safety. As a solution, labeling systems have been developed that use artificial intelligence for certain verification mechanisms to ensure the accuracy and clarity of safety information. That increases patient safety.
  2. Brand Reputation: Labeling errors pose a serious challenge that can undermine customer trust and damage a brand’s image in the long term. To prevent such problems, quality controls and effective crisis management are needed. The goal is to proactively detect and immediately correct errors in labeling.
  3. Complexity of the End-to-End Labeling Process: The complexity of the labeling process arises from the variety of stakeholders involved and the differences between various markets. A solution to this is the use of project management software combined with collaboration in interdisciplinary teams to improve communication and coordination and make the process more efficient.
  4. Timely Product Launch: Complying with product launch schedules is often difficult due to complicated labeling processes. To improve this, agile methods and lean management principles are applied.

Best Practices in Labeling and Artwork Management

In the life science sector, following strict standards for labeling and artwork of products is essential. Modern best practices ensure compliance with regulatory requirements and optimize the entire workflow, improve traceability, and contribute to cost and time savings. By using these proven methods, companies ensure that their products meet the highest standards and are effectively brought to market.

  1. Approval with E-Signatures: Digital signatures speed up the approval process and provide reliable traceability.
  2. Error Reduction through Checklists: They guide reviewers on what to check and help minimizing correction loops.
  3. Collaborative Workflows: Labeling management platforms promote collaboration through secure file sharing and feedback tools.
  4. Management of Digital Assets: Specialized software solutions enable secure file management and access control.
  5. Version Management: Tracking different design stages makes it easy to revert to previous versions if new changes are not suitable.
  6. Project Overview: Dashboards give managers a complete overview of project status.
  7. Efficiency: Cloud-based solutions improve productivity and reduce errors through centralized communication and real-time information exchange.

The Future of Labeling and Artwork

In the future of the life sciences industry, labeling and artwork will go beyond legal compliance and patient safety and must adapt to dynamic regional laws and cultural requirements. Companies will work closely with regulatory authorities to develop agile and proactive strategies for dealing with regulations. Sustainability will become an integral part of product labeling and design, with environmentally friendly materials and processes increasingly.


Are you looking for people to join your Labelling & Artwork team or would you like to develop your career in this area? Contact us and we will find you the perfect match in your specific field.

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